Are you tired of feeling like you’re constantly playing catch-up with your email inbox? Worry not, for there is a simple fix!
One of the best ways to take back control of your email communication is to create an email newsletter.
Email newsletters are a powerful way to stay connected with your audience and share valuable information, updates, and promotions. Not to mention that when done right, it is genuinely a short, fun little read for your audience.
Whether you’re a small business owner, a blogger, or just looking for a better way to stay connected with your community, an email newsletter is a solid tool to have in your arsenal.
But where do you start? Creating an email newsletter may seem cumbersome at first, but it’s actually quite simple and can be a powerful tool for growing and engaging your audience.
In this article, we’ll take you through why newsletters still matter today, how to get create your own newsletter, and even what to look for to understand if it’s a successful endeavor or not.
With that said, let’s jump right in!
Table of Contents
What is an email newsletter?
An email newsletter is a regularly scheduled email that is sent to a list of subscribers who have opted in to receive it. It can include updates, promotions, and valuable content related to your business or organization.
Think of an email newsletter as a mini online publication that you create and send to your subscribers. It’s a way to stay connected with your community and keep them informed about what’s going on with your business or organization.
Newsletters are a great way to build relationships with your audience, drive traffic to your website, and nurture leads.
Plus, they’re super convenient for your subscribers – no need to visit your website or social media pages to stay updated. Just a quick check of their inbox and boom, all the latest news and updates from you are right there.
They can be used by businesses, bloggers, non-profits, and pretty much anyone who wants to keep their audience updated and engaged. And with the right tools and strategies, creating and sending an email newsletter can be a breeze.
Why does creating a newsletter still matter?
In the age of social media, you might be wondering if setting up an email newsletter is still relevant. The short answer is: absolutely!
While social media is a great way to connect with your audience, it’s important to remember that you don’t own those platforms. Facebook, Instagram, Twitter, and LinkedIn can (and have) made changes to their algorithms that can significantly impact the reach of your content.
An email newsletter, on the other hand, is something you own and control. It’s a direct line of communication to your subscribers, and you have the ability to send it to them whenever you want.
Plus, people are still checking their emails – a lot. In fact, a whopping 99% of email users check their email every day, with some even as much as 20 times per day! So chances are, your newsletter will be seen.
Another reason why setting up a newsletter still matters is that it allows you to segment your audience and send personalized content. With an email marketing service like Mailchimp, you can create different lists and send targeted newsletters to specific groups of subscribers. This can be especially useful if you have a diverse audience with different interests and needs.
Newsletters have continuously proven to be a valuable tool for connecting with your audience and delivering personalized content, so don’t count it out just yet. They’re still very much in the game.
When is the right time to send out a newsletter?
The frequency at which you send your newsletter will depend on the type of content you are sharing and your audience’s preferences. Some newsletters are sent daily, while others are sent weekly, monthly, or even less frequently.
It’s important to consider the needs and expectations of your audience when determining the frequency of your newsletter.
If you send too many emails, you run the risk of annoying your subscribers and causing them to unsubscribe.
On the other hand, if you don’t send enough emails, you may not be providing your audience with enough value to keep them engaged.
One way to determine the right frequency for your newsletter is to ask your subscribers what they prefer. You could include a survey in your newsletter or on your website to gather feedback.
You could also analyze the open and click-through rates of your newsletters to see if there is a correlation between the frequency of your newsletters and their success.
With that said, there are four key factors you should consider when deciding when to send out a newsletter.
When’s the best time to send out your newsletter? Find a day and time that works for your schedule and try to stick to it. Consistency is key to becoming a regular part of your readers’ routines.
Just keep in mind that it can take a while to put together depending on what kind of newsletter you’re sending. Make sure you give yourself enough time to create, get feedback on, and test your newsletter.
When deciding when to send your newsletter, make sure to put yourself in your subscribers’ shoes. Think about what they might be doing when they receive your email and ask yourself: is this the best time for them to receive it?
For example, if you know your subscribers are busy professionals who spend their mornings rushing to get out the door, sending your newsletter at 6 am might not be the best idea.
On the other hand, if you know your audience is made up of night owls who stay up late browsing the internet, sending your newsletter at 10 pm might be perfect.
Of course, it’s not just about timing. You should also consider the type of content you’re sending and whether or not it’s something that your audience will find valuable or interesting at that specific time.
The bottom line is, make sure you put yourself in your subscribers’ shoes and consider their needs and preferences when deciding when to send your newsletter.
A little bit of thought and consideration can go a long way in ensuring that your newsletter is well received.
Want to make sure your newsletter stands out in your subscribers’ inboxes? One simple way to do that is to be the only new email they see.
Take a look at your competitors and try to figure out when they’re sending their newsletters. Then, choose a send time that doesn’t overlap with theirs.
Not only will this help your newsletter stand out, but it will also ensure that your subscribers aren’t overwhelmed with too many emails from similar sources at the same time.
Of course, you should also think about what works best for your audience and your own schedule. But if you’re looking for a simple way to differentiate your newsletter from the competition, this is a good place to start.
When deciding when to send your newsletter, think about what you want your subscribers to do with it.
If you’re asking them to take a survey or read an in-depth article, it might not be the best idea to send it during their morning commute when they’re probably rushed and short on time.
Instead, you might want to save that kind of content for the weekend when they have more time to sit down and really dive into it.
On the other hand, if you’re sending a quick update or something that’s easy to digest, it might make more sense to send it during a time when your subscribers are more likely to be checking their emails, like during the workday or after dinner.
In short, consider what you want your subscribers to do with your newsletter and choose a send time that makes sense for them and the content you’re sharing.
It will take some experimentation to find the sweet spot, but with a little testing and analysis, you can find the frequency that works best for you and your audience.
Just remember: quality over quantity. It’s better to send out a well-thought-out newsletter less frequently than to send out rushed, low-quality content more often.
Your subscribers will appreciate the effort you put into providing them with valuable and relevant information.
How to create your email newsletter
Creating an email newsletter can seem cumbersome, but it’s actually a simple process! Follow these 7 steps to get your newsletter up and running in no time.
- Step 1 – Settle on a newsletter strategy
- Step 2 – Pick a platform and tool
- Step 3 – Create a landing page for your subscribers
- Step 4 – Build a good email list
- Step 5 – Design the newsletter
- Step 6 – Test various browsers and email providers
- Step 7 – Send the newsletter, analyze and reiterate
Let’s dive deeper into each of these.
Step 1 - Settle on a newsletter strategy
Before diving into the fun stuff like designing your newsletter and choosing the perfect subject line, it’s important to take a step back and think about your goals.
What do you want to achieve with your newsletter? Do you want to inform your subscribers about new products or services, build brand awareness, or drive sales?
Defining your objectives will not only help you create content that resonates with your audience, but it will also make it easier to measure the success of your newsletter.
Now, let’s talk about value. Your newsletter should provide something of value to your subscribers, whether that’s exclusive discounts, useful tips, or entertaining content. If you’re sending out a newsletter just for the sake of sending one, your subscribers will quickly lose interest.
So how can you add value to your newsletter? One way is to include valuable content that your subscribers can’t find anywhere else. This could be industry insights, behind-the-scenes looks at your company, or access to special promotions.
Another way to add value is to make it personal. Use your newsletter as an opportunity to connect with your subscribers on a deeper level. This could be as simple as including a personal note or a Q&A with a member of your team.
Ultimately, the key to a successful newsletter is to provide value to your subscribers. By defining your objectives and finding creative ways to add value, you’ll be well on your way to building a loyal audience of engaged subscribers.
Step 2 - Pick a platform and tool
When it comes to setting up a newsletter, choosing the right platform and tools is crucial. It can be overwhelming to sift through all the options out there, but it all comes down to what you want to achieve.
First things first, let’s talk about email marketing platforms. These are the tools that will allow you to send out your newsletters to your subscribers.
Some popular options include Mailchimp, Constant Contact, and ConvertKit. Each platform has its own set of features and pricing plans, so it’s important to do your research and choose the one that best fits your needs and budget.
Next up, you’ll want to consider any additional tools or integrations that might be helpful for your newsletter. For example, if you want to include opt-in forms on your website or social media channels, you might want to consider using a service like Leadpages or OptinMonster.
These tools make it easy to create professional-looking forms and collect email addresses from your audience.
In terms of design, Canva and Adobe Creative Cloud are great options for creating visually appealing newsletters. Both offer a wide range of templates and design elements, so you can create something that looks polished and professional without spending hours on design.
Finally, don’t forget about automation! Setting up automated emails can save you a ton of time and hassle, especially if you’re planning on sending out regular newsletters.
Services like ActiveCampaign and Drip allow you to set up automated emails based on certain triggers, such as a subscriber joining your list or completing a purchase.
Choosing the right platform and tools for your newsletter can seem daunting, but with a little research and experimentation, you can find the perfect combination for your needs.
Don’t be afraid to try out a few different options – the more you test and learn, the better your newsletter will become.
Step 3 - Create a landing page for your subscribers
An important piece of the newsletter puzzle is creating a landing page.
This is the page that people will land on when they click on a link to sign up for your newsletter.
It’s essentially the first impression that potential subscribers will have of your newsletter, so it’s important to make it as effective and compelling as possible.
Much like the newsletter itself, your landing page has to be simple and visually appealing, with a clear and concise headline that communicates the value and entices people to sign up.
If you have any testimonials from satisfied subscribers, be sure to include them on your landing page too. This can help to build trust and credibility with potential subscribers.
Additionally, consider offering something of value (like a free resource or discount) to people who sign up for your newsletter. This can be a great way to encourage more people to join your email list.
And most importantly, make it mobile-friendly. With more and more people accessing the internet via their phones, it’s important to make sure that your landing page is mobile-friendly. This means that it should look and function just as well on a small screen as it does on a desktop.
Creating a landing page for your email newsletter is all about making a strong first impression, clearly communicating the value of your newsletter, and giving people a reason to sign up.
Step 4 - Build a good email list
Your email list is essentially the foundation of your newsletter, and it’s essential to get it right from the start.
First and foremost, it’s important to make sure that you have permission to send emails to the people on your list. This means obtaining explicit consent from each individual before adding them to your list.
Not only is it the ethical thing to do, but it also ensures that you won’t run into any legal trouble down the line.
Next, you’ll want to think about the size of your email list. It’s generally better to have a smaller list of engaged, interested subscribers than a larger list of unengaged ones. Quality is always more important than quantity when it comes to building a good email list.
To find subscribers, you can use a variety of tactics. You can offer incentives like discounts or freebies in exchange for an email address, or you can simply ask people to sign up for your newsletter on your website or social media accounts.
You can also consider purchasing a targeted email list from a reputable vendor, although this can be expensive and may not yield the best results.
Once you have a list of subscribers, it’s important to keep it clean and organized. This means regularly purging inactive or unengaged subscribers and segmenting your list into different groups based on interests or demographics.
This will allow you to send more targeted, relevant content to your subscribers, which can help boost engagement and retention.
Step 5 - Design the newsletter
Designing a newsletter can be a fun and creative process! Whether you’re starting from scratch or using a premade template, there are a few key things to keep in mind.
First and foremost, it’s important to pick a template that fits your brand. If you have a more formal, professional brand, you might want to go with a sleek and modern template.
On the other hand, if your brand is more laid-back and casual, you have the template option with a more playful or relaxed vibe.
Once you’ve chosen your template, it’s time to personalize it to make it your own. This might mean adding your logo, changing the color scheme, or even altering the layout to better suit your needs. The more personalized your template is, the more your newsletter will stand out.
When it comes to the actual design of your newsletter, there are a few key things to keep in mind.
Make sure your layout is clean and easy to read. You want your readers to be able to easily scan through your newsletter and find the information they’re looking for. It’s also a good idea to use plenty of white space to break up blocks of text and make your newsletter more visually appealing.
In terms of content, make sure you have a clear subject line that accurately reflects what’s inside. You want your readers to be excited to open your newsletter, not turned off by a vague or misleading subject line.
When it comes to the internal content of the newsletter, mix things up by including a variety of elements such as text, images, and links. Just be sure to keep things organized and easy to navigate.
Designing a newsletter is all about finding a balance between personalization and professionalism.
By choosing the right template, personalizing it to fit your brand, and paying attention to the details of your design and content, you can create a newsletter that your readers will love.
Step 6 - Test various browsers and email providers
A crucial step when creating an email newsletter is testing your newsletter across different browsers and email providers.
Why is this so important? Well, different email providers and browsers can display your newsletter in very different ways.
This means that what looks great on one platform might not look as polished on another. It’s important to make sure that your newsletter looks its best no matter where it’s being viewed, so testing is key.
How do you go about testing your newsletter? First, you’ll want to gather a list of the most popular email providers and browsers that you want to try.
Some popular email providers include Gmail, Yahoo, and Outlook, and popular browsers include Chrome, Firefox, and Safari.
Once you have your list, it’s time to start testing. You can do this manually by sending yourself test emails and checking how they look on different platforms, or you can use a testing tool like Litmus or Email on Acid to automate the process.
These tools allow you to enter the HTML code for your newsletter and see how it will look on various email providers and browsers.
Testing your newsletter across different platforms might seem like a tedious task, but it’s worth the effort.
You don’t want to send out a newsletter that looks terrible on someone’s email provider – it will reflect poorly on your brand and could lead to lost subscribers.
So take the time to test and make sure your newsletter looks its best!
Step 7 - Send the newsletter, analyze and reiterate
You’ve made it to the final step – sending out your first edition and seeing how it performs.
Before you hit that send button, make sure to double-check everything. Have you proofread for typos and grammatical errors? Are all the links working properly? Is your subject line catchy and relevant to the content of your newsletter?
A little bit of extra effort at this stage can go a long way in ensuring the success of your newsletter.
Once your newsletter is out in the world, it’s time to sit back and analyze the results. There are a few key metrics you should pay attention to.
First, take a look at your open rate, which tells you how many people actually opened your newsletter. You can also check your click-through rate, which is the number of people who clicked on a link within your newsletter.
These metrics will give you a good idea of how well your newsletter is resonating with your audience.
But don’t stop there! It’s important to also consider qualitative feedback from your subscribers. Do they have any suggestions for improvement? Are there specific types of content they would like to see more (or less) of in the future? Take this feedback into account as you plan your next newsletter.
Finally, it’s time to reiterate your strategy. Based on the data and feedback you’ve collected, make any necessary adjustments to your newsletter plan. Maybe you need to rethink your subject line strategy, or perhaps you need to spend more time curating high-quality content.
Whatever changes you decide to make, be sure to test them out and see how they impact the performance of your newsletter.
Send, analyze, and reiterate. With a little bit of effort and some trial and error, you’ll be well on your way to creating a newsletter that your subscribers love to read.
How to tell if your newsletter is successful
So you’ve sent out your first newsletter out into the world. How do you know if your newsletter is actually successful?
Here are a few metrics you can use to gauge its performance.
- Open rate – This is the percentage of subscribers who open your newsletter. A high open rate means that people are interested in what you have to say.
- Click-through rate – This is the percentage of subscribers who click on a link in your newsletter. A high click-through rate means that your content is engaging and relevant to your audience.
- Unsubscribe rate – This is the percentage of subscribers who unsubscribe from your newsletter. A low unsubscribe rate means that people are loyal to your brand and enjoy receiving your newsletters.
- Conversion rate – This is the percentage of subscribers who take a desired action (such as making a purchase or signing up for a free trial) after reading your newsletter. A high conversion rate means that your newsletter is effectively driving sales or leads.
- Growth rate – This is the percentage increase (or decrease) in the number of subscribers you have over time. A high growth rate means that your newsletter is gaining popularity and attracting new readers.
So, how do you stack up? If your open and click-through rates are high, your unsubscribe rate is low, and your conversion and growth rates are on the rise, then your newsletter is likely a success.
Create exceptional and high-performing newsletters with Scale It Right
So, there you have it – a quick rundown on how to create your own email newsletter. But if you’re feeling overwhelmed or simply don’t have the time to do it all on your own, that’s where a professional service like Scale It Right comes in.
Our team of experts can help you create your email newsletter from start to finish, whether you’re new to the game or just extremely preoccupied with the more important stuff.
We’ll handle everything from choosing the right email marketing service to designing your template and writing your newsletters. All you have to do is sit back and watch your subscriber list grow.
So if you’re ready to take your email marketing to the next level, reach out to us and see how we can help!